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How Financial Marketers Can Bridge the ‘Digital Trust Gap’
In the digital era, every consumer navigates their own individualized buying journey using multiple channels to interact with various financial brands. Typically, they conduct a ton of research on their own before they are ready to engage. Why?Read more
How Businesses Can Use AI to Improve Personalization Right Now
Here are some of the ways that AI can be used right now to drive personalized customer experiences, and where it may turn up next.Read more
Customer Journey by Customer Expectations
Customers in 2019 expect you to be communicative, knowledgeable, understanding and to engage. They want to feel they are doing business with a human being.Read more
Top 10 Digital Banking, Technology and CX Stories of 2018
Here are the biggest stories about digital transformation and disruption published by The Financial Brand that captured the banking industry's attention in 2018.Read more
Bringing Digital Experiences In-Store And Other Top Retail Trends For 2019
In 2019, we’ll continue see emerging retail trends leveraging technology and digital media. This is now becoming the new set of expectations as shoppers demand a more robust and dynamic brick and mortar experience.Read more
Five Innovation Trends That Will Define Banking in 2019
The banking industry is beginning to incorporate the traits and practices that were once the domain of fintech startups. Banks and credit unions have become more comfortable with a faster pace of innovation, using data and analytics more extensively and digitizing processes as opposed to simply turning paper into PDFs.Read more